High threshold of medical technology and the scarcity of resources objective, let big companies more inclined to cooperation and entrepreneurial companies. And more, we see startups and big companies co-hand scene, even borrowing Giants flow inlet and realize their value.
Tencent and Ali had entered the medical field, based on the company’s “genes” are different, they both are on different medical road.
Tencent Internet + cooperative medical network of Lei feng, head of the Department, “said mobile medical application, ‘ move ‘ is Tencent’s advantage, but the ‘ medical ‘ context, Tencent was a toddler. “” The partner half-life to “Tencent Board Chairman Ma Huateng has positioned the company’s future development. Based on the rapid development of free medical, with more medical businesses, can achieve the same “connect” function.
On May 28, 2014, PayPal formally announced the “Hospital of the future” program. Under this program, PayPal opens its platform to medical institutions, including account system, mobile platforms, payment and financial solutions, credit, ox anti-fraud-proof capability, cloud computing, big data platform to help hospitals in the age of the mobile Internet becomes more efficient.
Future hospital currently in its second phase, in the process, pay is the most basic part, including improving payments efficiency, through Medicare, provide more payment channels and funding sources.
Lei feng’s network number with Alipay, micro-work closely with medical companies to access and understand, and for start-ups willing to provide “thigh hold” advice.
Method one: open interface, settled life services
Open interfaces that large companies and start-up companies reached an agreement which provides flow inlet and brand, and to provide appropriate services to support the latter.
On August 22, the city on-line services unified registration platform for micro-functions. Micro medical for cooperation is concerned, this is a “ripe” icing on the cake. Micro-physician-Director of marketing and public relations department Zhang Guimin Lei Feng network, said “the core of the cooperation between the two sides is to enable users to easily enjoy the convenience of Internet development. ”
“Registering the positioning of the platform, is to better connect patients and hospital, patient, to avoid unnecessary waiting and travel. Medical services and medical information are very professional and serious topic, information sharing is sure to play a greater value, but must be a precondition for information security. “Tencent’s Internet + cooperative medical network of Lei feng, head of the Department, said in the course of this cooperation, Tencent also play their” connection “the value of living mass of users and services converge, allowing users to enjoy the convenience.
In addition to the online registration platform, micro urban service also carries other medical services, including immunization query and Medicare online payments function. Three generations of technology is the micro and Alipay vaccination capabilities of the partner, and the two companies cooperate as “benefiting”.
In April of this year, three generations of its vaccine “adzuki bean seedling” formally cooperate with Alipay, shortly after vaccines query function on the micro-synchronous line. Three generations and the close cooperation with both companies, Chen Honglin, brand manager also has a lot of his sentiment.
In her view, PayPal and the app wants to give their users more useful services, but the vaccination industry high barriers to entry, and general health care is not the same, “thickness and depth of understanding of the business in this area is critical. “It also reaffirmed earlier referred to Lei Feng network technology barriers, are big important reason the company selection and medical start-ups.
In addition to the technical and resource demand, current affairs hot also plays a driving role. Vaccines event in March this year the whole community raised concerns about vaccination, and to some extent promote the process of cooperation between the two sides.
Open interface advantage is obvious, flow entry allows the user to quickly form the perception of startups, and Platform for large companies, can also save user learning costs. For both applications, the active amount and remaining amount will not be affected. However, through this part of the interface that the user will become of adzuki bean seedling depth of active users, there are still some uncertainties.
Except for similar competing products on the market are many, vaccines, for example, related to the current mobile applications as well as around 100, the competition is intense. If the app at the same time cooperate with vaccine company, is going to make the exclusive advantages of adzuki bean seedling loss?
In response, Chen Honglin to Lei feng’s network, “said compared with other competitors, our products were originally designed, was based on the different needs of regional differences; also at the beginning of a national layout. “And may face competition, small fry and there is not much to worry about, even more powerful competitors entered, open interface to let the public know more about the” Internet + vaccination “new model.
Method two: outsourcing of technical cooperation
App of the year mobile payment and PayPal are online health care functions. In June this year society publication 17 pilot hospitals, Alipay, which obtain access authorization 16 hospitals.
Starting from last September, Alipay has communication and society. Upon approval, PayPal does not “solo”, but Medicare payment floor handed the task to the Guangzhou medical science and technology co., Ltd. And this is where cloud and other large companies–the way for the payment process to provide technical support and project operations.
Medical technology COO to Lei Feng Lin Jiebing network said, and the process is not simple, involving four Government and public institutions, including Bureau of Shenzhen, Shenzhen Medical Center Hospital, Nanshan District Health Planning Committee, cooperation also has four system operators, including PayPal, human social systems, HIS system and medical technology.
“In this process, the cloud is a bridge for cooperation, provides a stable system of service support, and after on-line services operations. PayPal provides a convenient means of payment, as well as the introduction of eco-service application. ”
Lin Jiebing believes that mobile health products as a tool, a team high performance direct users to products and services, export users from offline to online. “Medical technology and is a complementary relationship between PayPal, we are required to do their, become the best partners in the industry. ”
Ant-gold suit said Wang Bo of Lei feng’s network, medical, PayPal welcomed the medical field are capable of high quality medical service company, through even contact platform for users and service needs.
Method three: “” the system should remain intact
Tencent Internet + free medical practice is an important part of main representatives are:
Hardware + service: Tencent employees hatching “doctor sugar” glucose meter;
Software: free love doctor App.
To make love doctor, for example, is a doctor based on micro-public management platform instrumentation. Certified doctors in the app platform, you can make love doctors APP quickly customize the public home page. This year, make love doctors and nine doctor group signed a cooperation agreement is a strong proof. Tencent “+ micro letters, public payment” basis, with the micro-mobile e-Commerce Portal for optimization with doctors, hospitals, and medical device connectivity, expanding medical information pathways to facilitate communication between the various subjects.
Now, PayPal has grown from a simple third party payment tools into one-stop life platform, efforts over the user’s life. Lei feng’s network learned from Wang Bo, Alipay services relate mainly to the two directions of the city, the popularity of mobile payments is a health care also for mother and child users to provide more value-added services.
According to the survey, women’s and children’s groups for young parents behind, from life and payment habits, their dependence on mobile Internet in daily life also used online payment, everything from pregnancy to the child’s health problems, tend to seek services via the Internet. At present, accounted for women’s and children’s Hospital “Hospital of the future” 15%, through maternal and child class “Hospital of the future” in the crowd attending, 90% 80, after the parents, the average treatment time in half. Michael Kors iPad Air Case Michael Kors air Case
So, if you feel the company is not suitable for open interfaces or technical services, startups with unique medical resources, can also try on the premise of a reasonable assessment of large company advantage buy tickets on the bus.
And big companies can hand in hand is of course a good thing, but Lei feng’s network (search for “Lei feng’s network” public concerns) also learned from the Exchange to avoid “big” issues, such as internal division of fine, complex organization, leading to a long approval process, some impact on the speed of cooperation and other issues.
But it’s still “at an acceptable level”, a cooperation with big companies in the telecommunications industry said, “in fact, all the key points of the two sides for the importance of the project, more attention is easier to mobilize internal resources regulation. “No matter how the situation, tilt of the project have access to resources and support is a top priority.
And this also we wish to see.
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